Beauty holds a fundamental place in everyone’s life, a concept embraced by NGOs like Association Joséphine and EMMAÜS Solidarité through their work with the beauty industry. These organisations are committed to ensuring that even the most vulnerable members of society have access to beauty and personal care products, recognising the profound impact these can have on an individual’s confidence, empowerment, and quality of life.

In partnership with L’Oréal, EMMAÜS Solidarité has created two spaces in Paris, offering essential hygiene and beauty products such as shampoos, shower gels, deodorants, and perfumes, alongside hairdressing and make-up services. These centres are not just about providing access to products; they are about acknowledging the importance of beauty in fostering and self-worth among those living in precarious circumstances.

Similarly, L’Oréal collaborated with the Association Joséphine and focused on aiding women in vulnerable situations to regain self-confidence and esteem. By offering socioaesthetic care and socio-hairdressing through a network of solidarity-based beauty salons, the association helps women feel recognised and respected. This support is crucial in helping them undertake personal and professional endeavours, demonstrating the transformative power of beauty as a tool for empowerment and change. Among the women helped by the charity, 89% said they regained confidence.

These efforts by both Joséphine and EMMAÜS Solidarité highlight the beauty industry’s role in contributing to societal wellbeing and individual transformation.


Case Studies