What is The Value of Beauty Alliance?
The Value of Beauty Alliance has been founded by six companies from across the beauty and personal care value chain – L’Oréal Groupe, Beiersdorf, IFF, Givaudan, KIKO MILANO and Ancorotti Cosmetics.
The aim of the Alliance is to bring together actors of the European beauty and personal care value chain to raise awareness of the importance of cosmetics products and the positive impact the industry has in Europe both at an economic and societal level, and on key topics such as sustainability.
What will The Value of Beauty campaign involve?
The campaign is a targeted communications campaign which aims to educate, inform and deepen understanding of the industry and its value chain, as well as of cosmetics more broadly.
Who can I contact if my company wants to join The Value of Beauty initiative?
The Value of Beauty Alliance is open to companies in the entire beauty value chain with an active presence in Europe. To express interest in becoming a member, please send an to the Alliance secretariat email@example.com
Why should I become a member?
This is the first-time representatives from across the value chain will come together to promote the value of the sector to the EU. By joining the campaign, companies across the sector can combine their expertise to enable the beauty value chain to assert itself as a dynamic, responsible and innovative actor and demonstrate the significant role it plays in all aspects of European life.
Who are the Value of Beauty Alliance members?
The Value of Beauty Alliance has been founded by six companies L’Oréal, Beiersdorf, IFF, Givaudan, KIKO MILANO and Ancorotti Cosmetics. This collaboration allows these companies to combine their expertise to enable the beauty value chain to assert itself as a dynamic, responsible and innovative actor. The Value of Beauty Alliance is open to all actors contributing to the cosmetics value chain in Europe, keen to help provide a better understanding of the economic and social contributions of the ecosystem.
I want to read the 'What is the Value of Beauty?' report, where can I download it?
You can download the ‘What is the Value of Beauty?’ report here.
How can I contact the Alliance with a query?
If you have any questions for the Alliance, you can get in touch by visiting the contact page here and submitting your details and a member of the team will be in touch.
Where can I find updates on The Value of Beauty Alliance?
To learn more about the campaign and find updates on the Value of Beauty Alliance, you can visit our newsroom here.