Economy & Innovation

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The beauty and personal care value chain

Behind each product on a cosmetics shelf is a team of specialists that encompasses scientists, ingredient makers and manufacturers, packagers and shippers, retail stores and beauty specialists.

Value is created at each stage of the supply chain, fuelling growth and wealth creation for participants, big and small. The businesses in the cosmetics and personal care sector range from salons and small and medium enterprises (SMEs) to multinational corporations. Some 8,540 companies in the European beauty and personal care sector are SMEs, typically based in local areas, creating vital employment in local regions6.

Economic impact
of the industry

The beauty and personal care industry is a cornerstone of European excellence and is recognised as a world leader both as a flagship market and a major exporter of cosmetics around the world. It is a driver of innovation and a champion of regional artisanal production throughout the value chain.  

EU-27 MARKET VALUE

The EU-27 cosmetics market was worth €220 billion in household spending over 20257.

VALUE OF EXPORTS

Exports of cosmetic products from EU-27 manufacturing companies reached almost €30 billion8.

 

ADDED ECONOMIC VALUE

The beauty and personal care industry directly contributes €96 billion to EU GDP annually, supporting a total (direct, indirect and induced) GDP contribution of €211 billion9.

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INNOVATION AT ITS CORE

Over 30,040 scientists are employed in the sector, across multiple specialisms in fields of chemistry, biology, physics and genetics.

In Europe, total R&D expenditure in the beauty and personal care industry reached €2.6 billion in 202510.

SUPPORTING THE LIVELIHOODS OF MILLIONS OF EUROPEANS

The beauty and personal care value chain supports 3.5 million jobs across Europe through all impact channels, including 2.3 million direct positions11.

STRONG FEMALE REPRESENTATION

Women are strongly represented in the sector – 80.4% of those employed in the industry are female (well above the EU average of 47% across all sectors)12.

EU-27 MARKET VALUE

The EU-27 cosmetics market was worth €220 billion in household spending over 20257.

VALUE OF EXPORTS

Exports of cosmetic products from EU-27 manufacturing companies reached almost €30 billion8.

 

ADDED ECONOMIC VALUE

The beauty and personal care industry directly contributes €96 billion to EU GDP annually, supporting a total (direct, indirect and induced) GDP contribution of €211 billion9.

person-leaf-dropper-purple

INNOVATION AT ITS CORE

Over 30,040 scientists are employed in the sector, across multiple specialisms in fields of chemistry, biology, physics and genetics.

In Europe, total R&D expenditure in the beauty and personal care industry reached €2.6 billion in 202510.

SUPPORTING THE LIVELIHOODS OF MILLIONS OF EUROPEANS

The beauty and personal care value chain supports 3.5 million jobs across Europe through all impact channels, including 2.3 million direct positions11.

STRONG FEMALE REPRESENTATION

Women are strongly represented in the sector – 80.4% of those employed in the industry are female (well above the EU average of 47% across all sectors)12.

Driven by innovation

Innovation is the heartbeat of the European beauty and personal care industry. New product development is continuous, fuelled by consumer preferences, ever-changing beauty trends and sustainability. Every year, a quarter of cosmetic products on the market are improved or are completely new13. 

SUSTAINABLE PACKAGING

The sector increasingly uses packaging made for the circular economy such as refillable face cream jars or recyclable glass perfume dispensers.

TRANSPARENT LABELLING

Transparent labelling, backed up by industry certifications, informs consumers what ingredients are used and allows them to make planet-friendly choices.  

LOCAL SOURCING

By growing or sourcing locally, beauty and personal care companies can limit the emissions impact of transport to production sites. 

Committed to people and planet

The sector has a long and strong sustainability track record from raw material souring to product development, production, transport, and consumption. 

The beauty and personal care sector consistently leads global environmental transparency benchmarks, with industry leaders regularly achieving CDP’s prestigious ‘Triple A’ rating across climate change, forests, and water security. This independent recognition highlights the value of embedded innovation and sustainability throughout our entire value chain.

BEAUTY AND PERSONAL CARE DRIVES GROWTH & INNOVATION

Explore the value of beauty
to the European economy

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