Health & Wellbeing

Daily companions

Every day, the majority of Europe’s 452 million consumers use a variety of beauty and personal care products to enhance their well-being. As well as providing essential functional benefits, beauty and personal care products have a positive impact on confidence, personal empowerment and quality of life.

In Europe consumers use more than 7 different beauty and personal care products daily, and nearly 13 different products on a weekly basis. Among female consumers, usage is even higher, averaging almost 9 different products daily and 15 weekly¹⁴.

SUPPORTING HEALTHCARE

Dedicated dermatological care and prevention using sunscreen also helps to reduce the healthcare burden on individuals and countries¹⁵.

LOOKING AND FEELING GOOD

58% of Europeans say that they feel happier when using make-up while 51% of Europeans say that make-up helps them feel more secure¹⁶.

IMPACTING EMOTIONAL HEALTH

98% of patients with skin disease say that their condition affects their emotional health¹⁷.

SUPPORTING EMOTIONAL WELLBEING

89% of European consumers believe that fragrances and flavours have a positive impact on their wellbeing¹⁸.

BOOSTING SELF-ESTEEM

7 out of 10 Europeans say that beauty and personal care products are ‘important’ or ‘very important’ for building up their self-esteem¹⁹.

BEAUTY'S FEELGOOD FACTOR

In a 2021 survey, 83% of women aged 18-35 said they feel better about themselves when they do a beauty routine²⁰.

SUPPORTING HEALTHCARE

Dedicated dermatological care and prevention using sunscreen also helps to reduce the healthcare burden on individuals and countries¹⁵.

LOOKING AND FEELING GOOD

58% of Europeans say that they feel happier when using make-up while 51% of Europeans say that make-up helps them feel more secure¹⁶.

IMPACTING EMOTIONAL HEALTH

98% of patients with skin disease say that their condition affects their emotional health¹⁷.

SUPPORTING EMOTIONAL WELLBEING

89% of European consumers believe that fragrances and flavours have a positive impact on their wellbeing¹⁸.

BOOSTING SELF-ESTEEM

7 out of 10 Europeans say that beauty and personal care products are ‘important’ or ‘very important’ for building up their self-esteem¹⁹.

BEAUTY'S FEELGOOD FACTOR

In a 2021 survey, 83% of women aged 18-35 said they feel better about themselves when they do a beauty routine²⁰.

Dermatological Care & Disease Prevention

The beauty and personal care industry contributes to our physical health. For example, through the development of sunscreen, the industry has played, and continues to play, an important role in helping prevent melanoma.

Across Europe, over 150,000 new cases of melanoma are diagnosed and over 25,000 lives are lost to the disease each year.

Dedicated dermatological care and prevention by using sunscreen also helps to reduce the healthcare burden on individuals and countries. With malignant melanoma carrying an estimated cost-of-illness of €2.7 billion in Europe²¹, early prevention provides critical economic and public health relief.

The beauty and personal care industry also plays a vital role in helping to alleviate and treat a variety of skin conditions which are on the rise globally.

Over 2 billion people (roughly 1 in 3 individuals worldwide) are affected by skin conditions, with more than 3,000 acute and chronic skin diseases identified²². As the skin is the largest and most visible organ in the human body, it is no surprise that research shows skin disorders cause higher ‘years lost due to disability’ than other diseases such as diabetes.

Treating skin conditions with suitable cosmetics is an important pillar of improving quality of life and skin health for people and it needs to be promoted in our society.

— Prof. Dr. med. Matthias Augustin is a dermatologist, scientist and university lecturer at the University Medical Center Hamburg-Eppendorf