Health
& Wellbeing

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SUPPORTING HEALTH AND WELLBEING

Daily companions

Every day, the majority of Europe’s 448 million consumers use a variety of beauty and personal care products to enhance their wellbeing. As well as providing essential functional benefits, beauty and personal care products have a positive impact on confidence, personal empowerment and quality of life.

In Europe consumers uses more than 7 different beauty and personal care products daily, and nearly 13 different products on a weekly basis. Among female consumers, the numbers are even higher, using almost 9 different products daily and 15 weekly13.

 

SUPPORTING HEALTHCARE

Dedicated dermatological care and prevention using sunscreen also helps to reduce the healthcare burden on individuals and countries14.

LOOKING AND FEELING GOOD

58% of Europeans say that they feel happier when using make-up while 51% of Europeans say that make-up helps them feel more secure15.

IMPACTING EMOTIONAL HEALTH

98% of patients with skin disease say that their condition affects their emotional health16.

SUPPORTING EMOTIONAL WELLBEING

89% of European consumers believe that fragrances and flavours have a positive impact on their wellbeing17.

BOOSTING SELF-ESTEEM

7 out of 10 Europeans say that beauty and personal care products are ‘important’ or ‘very important’ for building up their self-esteem18.

BEAUTY'S FEELGOOD FACTOR

In a 2021 survey, 83% of women aged 18-35 said they feel better about themselves when they do a beauty routine19.

SUPPORTING HEALTHCARE

Dedicated dermatological care and prevention using sunscreen also helps to reduce the healthcare burden on individuals and countries14.

LOOKING AND FEELING GOOD

58% of Europeans say that they feel happier when using make-up while 51% of Europeans say that make-up helps them feel more secure15.

IMPACTING EMOTIONAL HEALTH

98% of patients with skin disease say that their condition affects their emotional health16.

SUPPORTING EMOTIONAL WELLBEING

89% of European consumers believe that fragrances and flavours have a positive impact on their wellbeing17.

BOOSTING SELF-ESTEEM

7 out of 10 Europeans say that beauty and personal care products are ‘important’ or ‘very important’ for building up their self-esteem18.

BEAUTY'S FEELGOOD FACTOR

In a 2021 survey, 83% of women aged 18-35 said they feel better about themselves when they do a beauty routine19.

THE CRUCIAL IMPACT OF BEAUTY AND PERSONAL CARE

Innovation that supports physical health and wellbeing

The beauty and personal care industry contributes to our physical health. For example, through the development of sunscreen, the industry has played, and continues to play, an important role in helping prevent melanoma. In 2020, across Europe, there were almost 151,000 new cases of melanoma and 26,360 deaths20. Dedicated dermatological care and prevention by using sunscreen also helps to reduce the healthcare burden on individuals and countries. Malignant melanoma carries a cost-of-illness of an estimated €2.7 billion in Europe14, so early prevention can help reduce a considerable cost burden.

The beauty and personal care industry also plays a vital role in helping to alleviate and treat a variety of skin conditions which are on the rise globally. Almost 2 billon people are affected by skin conditions worldwide and more than 3,000 skin diseases have been described as both acute and chronic21. As the skin is the largest and most visible organ in the human body, it is no surprise that research shows skin disorders cause higher ‘years lost due to disability’ than other diseases such as diabetes.

quote

Treating skin conditions with suitable cosmetics is an important pillar of improving quality of life and skin health for people and it needs to be promoted in our society.

— Prof. Dr. med. Matthias Augustin is a dermatologist, scientist and university lecturer at the University Medical Center Hamburg-Eppendorf

BEAUTY AND PERSONAL CARE SUPPORTS HEALTH AND WELLBEING

Explore the value of beauty to European health and wellbeing

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