About Us

THE VALUE OF BEAUTY ALLIANCE

Our story

play
THE VALUE OF BEAUTY ALLIANCE

About the Alliance

The aim of The Value of Beauty Alliance is to bring together actors of the European beauty and personal care value chain to raise awareness of the positive impact the industry has in Europe both at an economic and societal level.

Few industries in the world are as embedded in everyday life as beauty and personal care. The beauty and personal care industry operates through a sophisticated value chain that encompasses a diverse range of professionals. Farmers and research scientists contribute to the development of innovative ingredients and formulations; manufacturing, packaging, and distribution processes ensure that products reach the market efficiently; while additionally, support services play a crucial role in providing assistance and expertise. Finally, retailers, salon owners, beauticians, hairdressers, dermatologists, and other specialists serve as the bridge between the industry and consumers, offering their expertise and services.

quote

The EU-27 market for cosmetics products was worth €74.1 billion at retail sales prices in 2022. That’s the equivalent of over €200 million a day.

— Cosmetics Europe & Euromonitor International (2023). Market Performance: European Cosmetic, Toiletry & Perfumery Data

THE VALUE OF BEAUTY ALLIANCE

Our members

Loreal

For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

With 87,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2022 the Group generated sales amounting to 38.26 billion euros.

With 20 research centres across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 5,500 tech and digital professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

Beiersdorf

Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for more than 140 years. Our passion for skin  care is what drives us and what makes us unique. Our iconic and leading international brands such as NIVEA, the world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Prairie (selective cosmetics), and Hansaplast (plasters and wound care) are cherished by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8×4, atrix, Hidrofugal, or Maestro round off our extensive portfolio in the Consumer Business Segment. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. In fiscal year 2022, the Hamburg-based company generated sales of €8.8 billion as well as an operating result (EBIT) of €1.2 billion.

Beiersdorf employs more than 20,000 people worldwide. Our mission is to make people feel good in their skin to give them the confidence to reach out and build meaningful connections. True to our purpose “Care Beyond Skin”, we want to contribute to our consumers’ lives and our planet for strong and more inclusive communities and a sustainable future. With our business strategy, we pursue a multi-year investment program focusing on competitive, sustainable growth, especially in the areas of innovation, digitalization, and sustainability.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2022.

Givaudan

Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2023, Givaudan employed almost 16200 people worldwide and achieved CHF 6.9 billion in sales with a free cash flow of 13.3%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature.

IFF

At IFF, we apply science and creativity for a better world.With the beauty of art and the precision of science, we are an international collective of thinkers who partner with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. As a global leader in food, beverage, scent, home and personal care, and health, we do a lot and continually innovate to do it better. For more than 130 years we’ve been focused on finding the most innovative solutions to help bring “better for you” products to market. While we have grown over the years, we remain agile in our approach and put our customers’ needs at the forefront of our thinking. With 12bn$ in revenue, and 24,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers, and 33,000 customers across the world, we’re poised to make a difference on an unprecedented scale. 

KIKO

KIKO MILANO was founded in 1997 in Milan and since then has revolutionised how cosmetics are sold globally. KIKO identifies the major beauty trends of the moment and makes them accessible to all. Combining the quality and creativity rooted in its Italian DNA, KIKO has conquered the most demanding and diverse beauty addicts with an endless range of shades, tones and textures to satisfy every professional and personalised make-up and skin care requirement. The brand has over 1,000 stores and is available in 64 markets.

ANCOROTTI

Ancorotti Cosmetics is a leading cosmetics contract manufacturing company. Established in 2009 by Renato Ancorotti and his daughter Enrica, the firm quickly gained recognition among Italy’s top-performing scaleups. Today, we proudly stand as a major player in the global beauty industry, collaborating with over 300 brands across 47 countries. With an unwavering commitment to product safety and the sustainable development of people and planet, we blend an innovation-driven vision with solid industrial know-how and R&D expertise to deliver high-quality, Italian-made makeup and skincare.

zig-zag10
JOIN US TO ENSURE ALL ASPECTS OF THE SECTOR ARE REPRESENTED

How to become
a member

Any company that wishes to join the Alliance may contact the Alliance secretary and express their desire to join through our membership page.

OUR REPORT PROVIDES COUNTRY AND CATEGORY SPECIFIC INFORMATION

Find out more about The
Value of Beauty

Download the Report
Loreal
Beiersdorf
Givaudan
IFF
ANCOROTTI
KIKO