Introduction
The Value of Beauty Alliance represents the EU value chain of the beauty and personal care industry. Our mission is to ensure that the entirety of our beauty value chain is taken into consideration by European policymakers and is recognised as a strategic sector of the EU society & economy.
Call for Action
The beauty and personal care sector generates €220 billion in consumer spending across Europe, delivering approximately €603 million in daily economic impact and supporting 3.5 million jobs across member states.
In the EU27, the beauty and personal care industry spends over €2 billion a year on R&D. SMEs form the backbone of the European beauty and personal care value chain, these are typically family-owned companies with deep expertise, creating vital employment also in less-industrialised areas.
EU beauty and personal care manufacturing companies export €30 billion worth of goods to customers outside of the EU. This makes the EU27 the largest beauty and personal care exporter worldwide.
Our Policy Priorities
Our Policy Priorities focus on key growth drivers across the European economy, from the Single Market and trade policy to innovation, job creation, SMEs, sustainability, and social well-being. Across every area, we welcome open dialogue and close partnership with decision-makers to build a supportive, predictable regulatory environment that fuels both European competitiveness and growth.
Explore the value of beauty to European health and wellbeing
