Eucerin is a globally recognised dermocosmetic skincare brand built on dermatological research and high-quality skincare solutions, committed to improving skin health and confidence for all.

A substantial number of people suffering from visible skin conditions feel socially excluded and stigmatised. The Eucerin Social Mission aims at promoting the quality of life of people with visible skin conditions by reducing social exclusion and stigmatisation and enhancing community participation. This global initiative supports different local projects and since its launch, has improved the lives of thousands of people, supporting them with knowledge and care to manage their skin conditions effectively.

In Germany, the programme has focused on psoriasis, one of the most common chronic skin conditions after neurodermatitis. BEGINN – a collaboration between University Medical Center Hamburg-Eppendorf (UKE) & Deutscher Psoriasis Bund e.V. – aims to educate people in body care related services about psoriasis. Eucerin has supported this project by facilitating awareness-raising events, activities and workshops to dismantle stereotypes and reduce skin-related stigma.

Case Studies