Introduction
The Value of Beauty Alliance represents the EU value chain of the beauty and personal care industry. Our mission is to ensure that the entirety of our beauty value chain is taken into consideration by European policymakers and is recognised as a strategic sector of the EU society & economy.
Call for Action
We call on EU institutions to establish a regular dialogue with the beauty and personal care value chain to discuss the impact of EU policies and legislation on their competitiveness.
The beauty and personal care value chain adds €180 billion to the EU27 GDP, equivalent to €496 million generated every single day, supporting almost 3.2 million jobs. In the EU27, the beauty and personal care industry spends over €2 billion a year on R&D. SMEs form the backbone of the European beauty and personal care value chain, these are typically family-owned companies with deep expertise, creating vital employment also in less-industrialised areas. EU beauty and personal care manufacturing companies exported €26 billion worth of goods to customers outside of the EU. This makes the EU27 the largest beauty and personal care exporter worldwide.
Our Policy Priorities
Our Policy Priorities highlights the importance of key areas such as the Single Market, trade policy, innovation, job creation, SMEs, sustainability, and social wellbeing. In each section, we call for strong collaboration with policymakers to create a regulatory environment that supports the competitiveness and growth of our industry.
Explore the value of beauty to European health and wellbeing
