The Value of Beauty Alliance was pleased to take part in a round table at MakeUp in Paris in June. The session explored the latest innovations and trends shaping the future of the beauty and personal care industry.

The alliance was represented by Elsa Chantereau (L’Oréal, France) and Thomas Riou (CEO, VERESCENCE) and discussed the socio-economic significance of the beauty and personal care industry across the EU27. Their insights reinforced the sector’s role as a strategic pillar of Europe’s economy and societal well-being.

We look forward to continuing the conversation – and to championing the value of beauty every step of the way.