Our Manifesto

The Value of Beauty Alliance represents the EU value chain of the beauty and personal care industry. Our mission is to ensure that the entirety of our beauty value chain is taken into consideration by European policymakers and is recognised as a strategic sector of the EU society & economy.

Our Manifesto highlights the importance of key areas such as the Single Market, trade policy, innovation, job creation, SMEs, sustainability, and social wellbeing. In each section, we call for strong collaboration with policymakers to create a regulatory environment that supports the competitiveness and growth of our industry.